Small Business Saturday is November 26 this year.

Small Business Saturday is held the Saturday after Thanksgiving as a way of driving more foot traffic to small businesses. Here are a few ideas of how to leverage the marketing around that day to generate more sales for your business.

Take advantage of the day to do something unique in honor of the day. Given that there is already marketing around the day, do something special at your business in honor of the occasion. Perhaps you can host an event or offer a sale. If you have an online business, consider offering a sale on your services/products.

Partner with other businesses. This could be an opportunity to partner with other businesses in your neighborhood or industry to host an event and do joint marketing.

Take advantage of the resources available to you. American Express has a free toolkit for you to use, with marketing materials and other resources.

Plan ahead! Be sure to have enough inventory in stock and plan ahead for the holiday season and the start of next year.

How else are you getting ready for Small Business Saturday?

Contact me below to share your questions or thoughts.